In Part 1 of the “App Re-Launch” Series, I gave an overview of the type of app that is a good candidate for re-launch. In this post I’m going to detail the relaunch strategy and explain reasoning behind the decision-making process.
Popper! originally launched as a free/paid (99¢) combo, before in-app purchase even existed. I explored the option of making Popper! free and having in-app purchase to get additional levels, but was stopped dead in my tracks by:
- the cost to add in-app purchase from a development standpoint
- I would have to re-design portions the app to have the in-app purchase flow properly
- we would need to add a LOT more levels (the app is currently at only 15 levels) to have the in-app purchase make sense
K, I’m going to sidebar for a second. For those of you building NEW apps right now, consider the points during your development process. Thinking ahead to incorporate multiple ways to monetize your app from the BEGINNING of your design/development process will save you tons of time and money reworking things later. Even if you don’t use every monetization method right away, at least you have the app structured in a way that makes it easy to add later!
Ok I’m back. So all of the above points made it financially unwise to do in-app purchase, and I’d already gone the free/paid route. This led to me to:
Totally free, make money from ad revenue, and advertise the app via mobile ad network.
I came to this decision because one of my best moneymakers is a free app with ads called Doodle Bright. It makes about $500 a month via AdMob and requires zero attention on my part.
So what ad network to choose? I’ve used a multitude of ad networks (iAds, Admob, Mobclix) and ad aggregating services like AdWhirl. Lately I’ve settled on Admob, but I wanted to experiment with a new network, InMobi.
So I contacted my whiz-bang developer do two things to update Popper!:
- Update with retina graphics
- Install the InMobi SDK to allow their ads to flow into the app (see directions for doing that here)
All total the updates cost me around $1400. What’s next…?
The Launch Plan.
In the next post in this series I’ll be talking through the launch plan and the plan for Popper! to get back on the gravy train!
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