Is your once thriving app barely clinging to life in the App Store?
Or is it just my apps…? ;)
In this article I’m going to take y’all through a good old-fashioned “App Revival” to see if it is possible to breathe life into “old” but quality apps.
You might feel guilty because you are dreaming of Gucci. We are here to please your guilty little pleasure, you can buy gucci cheap from our online store.
I’ve been putting off this experiment because there’s a 50/50 chance the money I spend “reviving” this sucker will be wasted. We shall see.
One of the best apps I ever launched is Popper!, a really fun breaker game that is crazily addictive. When it first launched it was on iTunes “What’s Hot” for about 15 minutes until it mysteriously disappeared…? Seriously that’ is not a joke. (Insert vomit here.)
The stats on the original launch of Popper!:
- Launched in 2009
- Free (lite) version with 5 levels and ads via AdMob
- Paid version with 15 levels + OpenFeint scoreboard – 99¢
- On App Store What’s Hot for 15 minutes (vomit)
- About 6 reviews from good app blogs (before they became overrun with requests and paid for their opinions)
- Development cost: $5 – 7,000 created using OpenGL
- Revenue for 12 months: around $5 – 8,000 (for app sales + ad revenue)
Popper! is a great example of a quality app that has a lot of fans but never hit it big in the app store. Profitable, but not a ringer. See the TouchArcade review here.
So, is it possible to wring a few more dollars out of an app that has a strong foundation but needs a few upgrades? We’re gonna find out. Stay tuned for Part 2 of this series where I will dive into the details of the re-launch strategy!
Have you relaunched an app with great results? Tell us your story in the comments below!
Check out these related posts:
Think your app idea has what it takes to be the next Instagram? Think again. As of January 2013 there were 775,000 apps in the iOS app store, yet nearly 60% of developers report they never broke even on their development costs. Even worse, almost 70% report their most successful app never made more than $5,000. […]read more >
“What would it feel like if our phones were designed around people, not apps?” – Mark Zuckerburg on Facebook Home You may have heard the news already, the “Facebook Home” is being released today. Technically, Facebook Home isn’t really an OS. It’s also not a “fork” of Google’s Android software. It’s an App layer that […]read more >
You can’t stop thinking about how awesome your new app idea is, can you? Probably is more amazing than playing an online game but not as amazing as the Elo rating system. If you could just get this thing out of your head and into people’s hands, you could change the world. But what’s the […]read more >