Is your once thriving app barely clinging to life in the App Store?
Or is it just my apps…? ;)
In this article I’m going to take y’all through a good old-fashioned “App Revival” to see if it is possible to breathe life into “old” but quality apps.
I’ve been putting off this experiment because there’s a 50/50 chance the money I spend “reviving” this sucker will be wasted. We shall see.
One of the best apps I ever launched is Popper!, a really fun breaker game that is crazily addictive. When it first launched it was on iTunes “What’s Hot” for about 15 minutes until it mysteriously disappeared…? Seriously that’ is not a joke. (Insert vomit here.)
The stats on the original launch of Popper!:
- Launched in 2009
- Free (lite) version with 5 levels and ads via AdMob
- Paid version with 15 levels + OpenFeint scoreboard – 99¢
- On App Store What’s Hot for 15 minutes (vomit)
- About 6 reviews from good app blogs (before they became overrun with requests and paid for their opinions)
- Development cost: $5 – 7,000 created using OpenGL
- Revenue for 12 months: around $5 – 8,000 (for app sales + ad revenue)
Popper! is a great example of a quality app that has a lot of fans but never hit it big in the app store. Profitable, but not a ringer. See the TouchArcade review here.
So, is it possible to wring a few more dollars out of an app that has a strong foundation but needs a few upgrades? We’re gonna find out. Stay tuned for Part 2 of this series where I will dive into the details of the re-launch strategy!
Have you relaunched an app with great results? Tell us your story in the comments below!
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